“How You Can Use The Feedback of 1200 Shoppers To Add Rocket-Fuel To Your Revenue and Bullet-Proof Your Business”

Introduction:

Throughout the following pages I will share the 8 Things That Local Businesses Can Do to Improve. These are the responses from a survey of local consumers and while I’m not a statistician, I can tell you that all of these items are relevant to your business. If you take action and focus on these 8 areas you can bulletproof your business from the competition. Throughout my career of helping independent business owners I have learned one thing: Business Owners Are Busy. From the moment you wake up until you go to bed, your business races through your mind. While this helps fuel your success, there are times that it can “cloud” the attention to the simple things your customers expect from you and your business. As I share the points, I will try and offer some thinking points that you can use to immediately help turbo-charge your business.

One important reminder: These are the words of actual “local” consumers. They were not offered a list of choices. They were asked, “What can local businesses do to improve?” We then left a blank space for them to use their words. This list is a tabulation of those answers. We had more than 1200 respondents. A little more than 62% were women, and the average age was 42. That pretty much describes the most powerful and active consumers available for local businesses. You should listen to them; they may control your future.

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